ORLANDO (March 15, 2021) – Kevin Houseknecht, former Director of Marketing and Sponsorships for the National Senior Games Association, has been named Director of Corporate Partnerships at Growing Bolder, one of the world’s top producers and distributors of lifestyle content aimed at the 50+ market.
Houseknecht brings a wealth of experience, working with some of the world’s most iconic brands, especially in the sports world. He oversaw three IRONMAN North American Championships and served as Director for International Tennis Tournaments for Saddlebrook Tennis Academy, where he managed their relationship with Wilson Sporting Goods. Houseknecht also served as Events Manager for the Gainesville Sports Commission.
“I am very excited to be joining Growing Bolder and supporting their mission to inspire people to live their best life, regardless of age,” Houseknecht said. “I’ve previously collaborated with Growing Bolder as a partner of the National Senior Games and am eager to bring my experience to help continue with their impressive growth.”
While at the National Senior Games, Houseknecht developed partnerships with corporate sponsors, managed the marketing and media strategies in addition to raising awareness of the brand. He brings a reputation for keen insights about the latest business-development trends. Recently, he was director of corporate sponsorships at The Sponsorship Space, an online resource providing trends in the sponsorship industry.
In his new role, Houseknecht will be managing current Growing Bolder partners, as well facilitating and supporting new corporate partnerships. He will also be working closely with his team to implement a new and innovative marketing plan, which will include advertising and promotional events.
Houseknecht joins a growing staff of high-profile journalists and digital marketing experts at the rapidly growing media company based in Orlando. The Growing Bolder platforms include a TV program that reaches up to 85% of all U.S. households, a radio program on NPR affiliates nationwide, a podcast and a popular lifestyle magazine. The combined platforms garner more than 300 million impressions annually.
Growing Bolder President Robert Thompson said, “We worked with Kevin during our coverage of the last National Senior Games (NSG) and were impressed with his strategic thinking and work ethic. We are excited to have him join our team in a broader role while also continuing to help build our relationship with the NSG.”
About Growing Bolder. Growing Bolder is headquartered in Orlando, Florida. The company includes multi-media platforms that include entertaining, educational content for TV, radio, podcasts, magazine and social media aimed at the 50+ audience. The company was founded in 2007 by Emmy Award-winning broadcaster Marc Middleton.
