ORLANDO (Nov. 5, 2020) – Emily Cummings has been named Director of Client Strategy at Orlando-based Growing Bolder, a national leader in active lifestyle content production across multiple media platforms.
Cummings, a University of Florida honors graduate with degrees in marketing and sport management, draws on her international events management background to deliver exceptional results for Growing Bolder’s partners. She plays a major role in Growing Bolder’s ambitious strategies to share the company’s mission and multi-media programs on national TV, radio, online and a magazine targeting the sought-after 55+ market.
“There has never been a job that I’ve felt more passionate about,” Cummings said. “I’m beyond excited to work each day with an incredible group of talented, mission-oriented people that are focused on spreading inspiration and highlighting ordinary people living extraordinary lives.”
Growing Bolder President Robert Thompson said, “I’ve known Emily for nearly five years, and there is no doubt she is one of the most productive strategists I’ve ever met. Her focus, tenacity and leadership skills are a major asset to Growing Bolder and all of our national partners.”
Cummings spent nearly two years in Australia as an event director for mass participation races. After returning to the United States, she continued to manage large-scale events across the country for Chicago-based Red Frog Events. She went on to lead marketing teams in the Southeast for brands that included Clif Bars and MATI Energy bars.
After extensive travel, Cummings settled in her hometown, Orlando, where she became account manager at a full-service marketing agency. There she focused on managing customers relationships and brand strategies.
Cummings’ experience includes serving as tournament coordinator for the Tavistock Cup where she recruited, organized and managed 400 volunteers and helped handle sponsor relations.
An outdoors enthusiast, Cummings has been a member of the American Marketing Association and is certified in advanced Google analytics.
About Growing Bolder LLC. Growing Bolder is headquartered in Orlando, Florida. The company includes multi-media platforms that include entertaining, educational content for TV, radio, podcasts, magazine and social media aimed at the 50+ audience. The company was founded by Emmy Award-winning broadcaster Marc Middleton.
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