Everyone knows who holds the real spending power in this country, right? Wrong. For some reason, Madison Avenue is still enamored with the 18-49 age group. GB’s Marc Middleton and Bill Shafer are out to prove them wrong.
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Everyone knows who holds the real spending power in this country, right? Wrong. For some reason, Madison Avenue is still enamored with the 18-49 age group. GB’s Marc Middleton and Bill Shafer are out to prove them wrong.