Show Up Strong campaign offers tools and inspiration to achieve optimum health through lifestyle modification
ORLANDO, Fla. (October 8, 2014) Bolder Broadcasting Inc., creator of Growing Bolder ™ and Surviving & Thriving,™ announces an expansion of its multi-platform partnership with Robert Masson, MD, founder of NeuroSpine Institute.
One of the world’s top neurosurgeons, Dr. Masson has developed new minimally invasive surgical techniques that are revolutionizing treatment options and recovery times for spinal surgery patients. “He’s redefining what’s possible in the area of extreme recovery,” says Marc Middleton, CEO of Bolder Broadcasting. “Dr. Masson is not only a renowned surgeon who has personally developed new cutting-edge surgical procedures and spinal care techniques, he’s an expert on lifestyle modification and how it relates to injury prevention and recovery. He believes that anything is possible but we have to work for the right to actively pursue our passions, especially as we age. His philosophies align perfectly with ours at Growing Bolder.”
A longtime athlete himself, Dr. Masson has pioneered the field of sports spine surgery and counts among his patients weekend warriors, Olympians and professional athletes from the NFL, NBA, PGA, and LPGA. He’s also treated actors, dancers, and CEOs, many of whom traveled cross-country or even internationally to seek treatment at NeuroSpine Institute and its new state-of-the-art Global Microsurgery Center.
“There are only a very few practices that qualify as true destination medicine or medical tourism attractions and NeuroSpine Institute is at the top of the list,” adds Middleton.
One of Dr. Masson’s mantras is Show Up Strong. He’s personally proven the critical importance of rigorous pre-habilitation to post-surgical outcomes by climbing Mt. Kilimanjaro just months after undergoing artificial disc surgery. “Ultimately, the potential for extreme recovery is dependent upon the patient’s determination, dedication and adherence to both pre- and post-rehabilitation programs,” he adds. “We are all going to experience physical setbacks as we age. That’s a given. The time is now to begin pre-habbing for those setbacks.”
Bolder Broadcasting will assist Dr. Masson in spreading his Show Up Strong message and expanding his popular Road to Recovery video vignettes providing lifestyle tips for anyone hoping to achieve the best possible outcomes. Dr. Masson will contribute a Road to Recovery column to every issue of Growing Bolder Magazine and a regular Road to Recovery segment on Growing Bolder TV and Radio. The Road to Recovery series will also be featured prominently across both the NeuroSpine Institute’s and Growing Bolder’s social media channels, including Facebook, Twitter and YouTube.
Bolder is also partnering with Dr. Masson to further develop NSI-TV and Spine Health-TV, the internet delivered active lifestyle channels available exclusively in the waiting rooms of NeuroSpine Institute and available online worldwide in the near future.
About NeuroSpine Institute
NeuroSpine Institute specializes in delivering the highest level of surgical care in the world for degenerative lower back and neck conditions using state-of-the-art surgical techniques, technology, and comprehensive surgical and rehabilitation planning. The team of exceptionally trained and mindful medical professionals is devoted to providing the best medical experience and life-enhancing solutions available for these unique and intricate conditions. To watch NSI-TV online, including patient testimonials and Road to Recovery Minutes, visit http://www.neurospineinstitute.org.
About Bolder Broadcasting Inc.
Bolder Broadcasting is among the world leaders in active lifestyle content creation and delivery across multiple platforms. Its products include the “Growing Bolder” TV show available nationally in 40 million homes including on RLTV; the “Growing Bolder” radio show, presented by 90.7 WMFE-FM in Orlando, the “Surviving & Thriving” TV show, airing on WKMG Local 6; Growing Bolder Magazine and a network of community websites, anchored by http://GrowingBolder.com.