He never designed an automobile and never even sold a single car, yet he’s had as much impact on the auto industry as anyone over the last 50 years. Find out how J.D. Power’s business got its start at his family’s kitchen table.
Bob Lutz is the straight-shooting, innovative former GM vice chairman and at 81, he’s still helping shape the future of the auto industry. He describes his new project and reveals what he’s learned about good and idiotic leaders during his career.
This is the story of an iconic car, a legendary Detroit maverick and an unusual chapter of automotive history. Go back in time to find out how one special car came to symbolize a decade and inspired a new generation to find their futures in the past.
When Detroit gets in trouble, General Motors usually turns to its fiery retired vice-chairman Robert Lutz. Find out why, at 79, he’s always willing to unretire and shake up the “bean counters” to remind them what’s really important about car buying.
Think muscle cars are just for meatheads or teenagers? Wait until you meet Virgil Coffman. He’s 102 years old and the proud owner of a special Transformers-edition new Chevy Camaro.
He’s called “The Car Czar.” Robert Lutz developed some of the biggest, baddest muscle cars in the world. He spent decades keeping major car companies in the black. Now, at the age of 75, he’s determined to turn them green.