If it has four wheels, Cathy Droz knows what it is, what it does and how to sell it.
She is one of America’s top automotive journalists and marketing consultants and a proud grandmother. She writes a column with her daughter called “Boomer and X,” hosts a successful radio show called “Two for the Road,” and gets to test-drive just about any car on the market.
She talked to Growing Bolder about Detroit’s courtship with drivers over 50 and what boomers are looking for these days in a car.
Plus, any proud grandparent will want to check out her column “Grandma’s Hot Wheels,” in which she recommends cool cars for young grandparents who transport grandchildren.