He never designed an automobile and never even sold a single car, yet he’s had as much impact on the auto industry as anyone over the last 50 years. Find out how J.D. Power’s business got its start at his family’s kitchen table.
He’s called “The Car Czar.” Robert Lutz developed some of the biggest, baddest muscle cars in the world. He spent decades keeping major car companies in the black. Now, at the age of 75, he’s determined to turn them green.